Baker, Michael J.  <br/><br/>
The marketing book 

 - 4th ed. 
 - New Delhi:  Viva books,  2000 
 - xxxiv, 718p.;  24cm. 
<br/><br/><label>ISBN: </label>8176490938 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management of marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / MAR