Baker, Michael J.  <br/><br/>
The marketing book 

 - 2nd. 
 - London  Butterworth-Heinemann  1991 
 - xxviii, 529p.  24cm. 
<br/><br/><label>ISBN: </label>0750617837 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT OF MARKETING
<br/><br/><label>Dewey Class. No.: </label>658.8  / MAR