Lancaster, Geoff <br/><br/>
Marketing fundamentals  

 - London  Butterworth-Heinemann  1994 
 - [vi], 162p.  29cm. 
<br/><br/><label>ISBN: </label>0750619988 
<br/><br/><label>Subjects--Topical Terms: </label><br/>management of marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / LAN