00316    a2200121   4500020001500000082001500015100002100030245002800051260004600079300002300125650002800148700001800176  a0750619988  a658.8bLAN  aLancaster, Geoff  aMarketing fundamentals   aLondonbButterworth-Heinemannc1994g1994  a[vi], 162p.c29cm.  amanagement of marketing  aWithey, Frank