TY  - GEN
AU  - Schiffman, Leon G.
AU  - Kanuk, Leslie Lazar
TI  - Consumer behavior 
SN  - 8120323505
U1  - 658.8342 
PY  - 2004///
CY  - New Delhi
PB  - Prentice - Hall
KW  - CONSUMER BEHAVIOR
ER  -