Rice, Chris <br/><br/>
Understanding customers 

 - 2nd. 
 - Boston  Butterworth-Heinemann  1997 
 - vi, 312p.  23cm. 
<br/><br/><label>ISBN: </label>0750623225 
<br/><br/><label>Subjects--Topical Terms: </label><br/>CONSUMER BEHAVIOR
<br/><br/><label>Dewey Class. No.: </label>658.8342  / RIC