Yeshin, Tony <br/><br/>
Marketing communications strategy 1997-98 

 - Boston  Butterworth Heinemann  1997 
 - vi, 288p.  29cm. 
<br/><br/><label>ISBN: </label>0750635835 
<br/><br/><label>Subjects--Topical Terms: </label><br/>General topics of marketing management
<br/><br/><label>Dewey Class. No.: </label>658.802  / YES