00278    a2200109   4500020001500000082001500015100001500030245002700045260004600072300002200118650002800140  a0750606681  a658.8bSMI  aSmith, Lan  aMeeting customer needs  aLondonbButterworth Heinemannc1994g1994  axiv, 185p.c23cm.  aManagement of marketing