00336 a2200133 4500020001500000082001500015100001900030245003600049250000900085260003900094300002300133650002800156700001800184 a193144207X a658.8bEVA aEvans, Joel R. aMarketing bin the 21st century a8th. aCincinnatibAtomic dogc2002g2002 axxxi, 730p.c27cm. aMANAGEMENT OF MARKETING aBerman, Barry