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  <titleInfo>
    <title>Marketing</title>
    <subTitle>in the 21st century</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Evans, Joel R.</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Berman, Barry</namePart>
  </name>
  <typeOfResource/>
  <originInfo>
    <place>
      <placeTerm type="text">Cincinnati</placeTerm>
    </place>
    <publisher>Atomic dog</publisher>
    <dateIssued>2002</dateIssued>
    <dateCreated>2002</dateCreated>
    <edition>8th.</edition>
    <issuance/>
  </originInfo>
  <physicalDescription>
    <extent>xxxi, 730p. 27cm.</extent>
  </physicalDescription>
  <subject>
    <topic>MANAGEMENT OF MARKETING</topic>
  </subject>
  <classification authority="ddc">658.8 EVA</classification>
  <identifier type="isbn">193144207X</identifier>
  <recordInfo/>
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