Bearden, William O. <br/><br/>
Marketing  principles & perspectives 

 - 4th. 
 - Boston  McGraw - Hill  2004 
 - xl, 596p.  28cm. 
<br/><br/><label>ISBN: </label>0072539097 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT OF MARKETING
<br/><br/><label>Dewey Class. No.: </label>658.8  / BEA