TY  - GEN
AU  - Bearden, William O.
AU  - Ingram, Thomas N.
AU  - Laforge, Raymond W.
TI  - Marketing: principles & perspectives
SN  - 0072539097
U1  - 658.8 
PY  - 2004///
CY  - Boston
PB  - McGraw - Hill
KW  - MANAGEMENT OF MARKETING
ER  -