Kotler, Philip <br/><br/>
Principles of marketing 

 - 7th ed. 
 - New Delhi:  Prentice-Hall of India,   1997 
 - xvii, 766p.;  28cm. 
<br/><br/><label>ISBN: </label>8120310772 9788120310773 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing research<br/>Information systems
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT