Glynn, William J.  <br/><br/>
Understanding services management 

 - New Delhi  Prentice - Hall  1995 
 - xxvi, 485p.  24cm. 
<br/><br/><label>ISBN: </label>812033935X 9788120339355 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Service industries<br/>Customer service<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / UND