TY  - GEN
AU  - Glynn, William J. 
AU  - Barnes, James G.
TI  - Understanding services management
SN  - 812033935X
U1  - 658.8 
PY  - 1995///
CY  - New Delhi
PB  - Prentice - Hall
KW  - Marketing
KW  - Service industries
KW  - Customer service
ER  -