00303    a2200109   4500020001500000082001500015100001700030245005000047260004600097300002200143650002800165  a8176491357  a658.8bYES  aYeshin, Tony  aIntegrated marketing communications 1999-2000  aOxfordbButterworth Heinemannc1999g1999  axix, 272p.c28cm.  aManagement of marketing