00294    a2200109   4500020001500000082001500015100001700030245003900047260004600086300002400132650002800156  a0750619899  a658.8bYES  aYeshin, Tony  aMarketing communications strategy   aOxfordbButterworth Heinemannc1995g1995  a[vii], 214p.c29cm.  aManagement of marketing