TY  - GEN
AU  - Andreasen, Alan R.
AU  - Kotler, Philip
TI  - Strategic marketing for nonprofit organizations
SN  - 8120322592
U1  - 658.8 
PY  - 2003///
CY  - New Delhi
PB  - Prentice-Hall
KW  - Management
KW  - Organizing resources
KW  - Developing customer orientation
KW  - Social marketing
ER  -