Zeithaml, Valarie A. <br/><br/>
Services marketing:  integrating customer focus across the firm 

 - 3rd. 
 - New Delhi  Tata McGraw-Hill  2003 
 - xx, 668p.  25cm. 
<br/><br/><label>ISBN: </label>0070530424 9780070495098 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Customer services<br/>Customer relationship<br/>Marketing communication<br/>Economic effect
<br/><br/><label>Dewey Class. No.: </label>658.8  / ZEI