00608    a2200229   4500003000800000008001300008020001500021020001800036041001200054082001500066100002500081245006800106250000900174260004400183300002100227650001400248650002200262650002600284650002800310650002000338700002000358WUSLLib180214b    n  a0070530424  a9780070495098  aEnglish  a658.8bZEI  aZeithaml, Valarie A.  aServices marketing:bintegrating customer focus across the firm  a3rd.  aNew DelhibTata McGraw-Hillc2003g2003  axx, 668p.c25cm.  aMarketing  aCustomer services  aCustomer relationship  aMarketing communication  aEconomic effect  aBitner, Mary Jo