TY  - GEN
AU  - Zeithaml, Valarie A.
AU  - Bitner, Mary Jo
TI  - Services marketing: integrating customer focus across the firm
SN  - 0070530424
U1  - 658.8 
PY  - 2003///
CY  - New Delhi
PB  - Tata McGraw-Hill
KW  - Marketing
KW  - Customer services
KW  - Customer relationship
KW  - Marketing communication
KW  - Economic effect
ER  -