Mccarthy, E. Jerome <br/><br/>
Essentials of marketing 

 - 5th  
 - Boston  Irwin  1991 
 - xvii, 526p.  26cm. 
<br/><br/><label>ISBN: </label>0256093237 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT OF MARKETING
<br/><br/><label>Dewey Class. No.: </label>658.8  / MCC