00408 a2200169 4500 0256093237 658.8 MCC 11466 16474 Mccarthy, E. Jerome Essentials of marketing 5th Boston Irwin 1991 1991 xvii, 526p. 26cm. MANAGEMENT OF MARKETING Perreault, William D. L 39915 39915 0 0 0 0 LEN MAIN MAIN LEN 2008-12-02 1 1 658.8MCC 2099 2018-02-16 00:00:00 2018-01-27 0.00 2016-10-31 L 0 0 0 0 SRC MAIN MAIN REF 2009-05-04 0 658.8MCC 2098 2017-08-28 00:00:00 0.00 2016-10-31 SR