Stanton, William J. <br/><br/>
Fundamentals of marketing 

 - 10th ed. 
 - New Delhi  McGraw - Hill  1994 
 - xxviii, 697p.  25cm. 
<br/><br/><label>ISBN: </label>0070610150 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management of marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / STA