00380    a2200145   4500020001500000082001500015100002400030245003000054250001300084260004100097300002500138650002800163700002200191700002100213  a0070610150  a658.8bSTA  aStanton, William J.  aFundamentals of marketing  a10th ed.  aNew DelhibMcGraw - Hillc1994g1994  axxviii, 697p.c25cm.  aManagement of marketing  aEtzel, Michael J.  aWalker, Bruce J.