TY  - GEN
AU  - Stanton, William J.
AU  - Etzel, Michael J.
AU  - Walker, Bruce J.
TI  - Fundamentals of marketing
SN  - 0070610150
U1  - 658.8 
PY  - 1994///
CY  - New Delhi
PB  - McGraw - Hill
KW  - Management of marketing
ER  -