00332    a2200121   4500020001400000082001600014100002200030245004300052260004700095300002300142650002000165700002500185  a007060091  a658.83bCOO  aCooper, Donald R.  aMarketing researchbconcepts and cases  aNew DelhibTata McGraw  - Hillc2006g2006  axxii, 771p.c24cm.  aMarket research  aSchindler, Pamela S.