Aaker, David A. <br/><br/>
Strategic market management 

 - 4th. 
 - New York  John Wiley  1995 
 - xv, 379p.  23cm. 
<br/><br/><label>ISBN: </label>0471309567 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT OF MARKETING
<br/><br/><label>Dewey Class. No.: </label>658.8  / AAK