Etzel, Michael J. <br/><br/>
Marketing 

 - 13th. 
 - New Delhi  Tata McGraw -Hill  2005 
 - xxvii, 780p.  24cm. 
<br/><br/><label>ISBN: </label>0070600902 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING AND MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>658.8  / MAR