00394    a2200157   4500020001500000082001500015100002200030245001400052250001000066260004500076300002400121650002900145700002400174700002100198700001700219  a0070600902  a658.8bMAR  aEtzel, Michael J.  aMarketing  a13th.  aNew DelhibTata McGraw -Hillc2005g2005  axxvii, 780p.c24cm.  aMARKETING AND MANAGEMENT  aStanton, William J.  aWalker, Bruce J.  aPandit, Ajay