Lancaster, Geoff <br/><br/>
Marketing fundamentals 1999-2000 

 - New Delhi:  Viva Books,  1999 
 - xi, 272p.;  28cm. 
<br/><br/><label>ISBN: </label>817649125X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management of marketing<br/>General management
<br/><br/><label>Dewey Class. No.: </label>658.8  / LAN