TY  - GEN
AU  - Lancaster, Geoff
AU  - Ashford, Ruth
AU  - Withey, Frank
TI  - Marketing fundamentals 1999-2000
SN  - 817649125X
U1  - 658.8 
PY  - 1999///
CY  - New Delhi
PB  - Viva Books
KW  - Management of marketing
KW  - General management
ER  -