00286    a2200109   4500020001500000082001500015100001800030245004300048260004900091300002200140650001400162  a0750617853  a658.8bGRI  aGriffin, Tom.  aInternational marketing communications  aSingaporebButterworth Heinemannc1993g1993  axiv, 456p.c23cm.  aMarketing