00279    a2200121   4500020001500000082001500015100002100030245002500051250000900076260003500085300002300120650001400143  a0749445653  a658.8bCHE  aCheveeton, Peter  aKey marketing skills  a2nd.  aLondonbKogan Pagec2000g2000  axiii, 383p.c24cm.  aMARKETING