00278    a2200109   4500020001500000082001500015100001700030245003300047260004900080300002500129650001400154  a0750635843  a658.8bWOR  aWorsam, Mike  aMarketing operations 1997-98  aNew DelhibButterworth Heinemannc1997g1997  a[viii], 397p.c29cm.  aMarketing