TY  - GEN
AU  - Evans, Joel R.
AU  - Berman, Berry
TI  - Marketing: in the 21st century
SN  - 8177223828
U1  - 658.8 
PY  - 2003///
CY  - New Delhi
PB  - Biztantra
KW  - Management
KW  - Price
KW  - Consumer
KW  - Ethhical
KW  - Personal selling
KW  - Marketing Mathematics
KW  - Company
ER  -