Hoffman, K. Douglas <br/><br/>
Marketing  best practices 

 - 2nd. 
 - Bangalore  Thomson  2003 
 - xxii, 647p.  27cm. 
<br/><br/><label>ISBN: </label>981243898X 9789812438980 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Product<br/>Marketing environment<br/>Marketing communication<br/>Pricing<br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8  / MAR