TY  - GEN
AU  - Aaker, David A.
AU  - Kumar, V.
AU  - Day, Geroge S.
TI  - Marketing research
SN  - 812650806X
U1  - 658.83 
PY  - 2005///
CY  - New Delhi
PB  - John Wiley
KW  - MARKET RESEARCH
ER  -