Clow, Kenneth E. <br/><br/>
Integrated advertising promotion & marketing communications 

 - 2nd. 
 - New Delhi  Prentice - Hall of India  2003 
 - xxvii, 538p.  28cm. 
<br/><br/><label>ISBN: </label>8120324501 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>Dewey Class. No.: </label>658.8  / CLO