00366    a2200133   4500020001500000082001500015100002100030245006500051250000900116260005200125300002400177650001400201700001700215  a8120324501  a658.8bCLO  aClow, Kenneth E.  a Integrated advertising promotion & marketing communications  a2nd.  aNew DelhibPrentice - Hall of Indiac2003g2003  axxvii, 538p.c28cm.  aMARKETING  aBaack, Donal