Zikmund, William G. <br/><br/>
Customer relationship management  : integrating marketing strategy and information technology 

 - New Jersey  John Wiley  2003 
 - xix, 179p.  23cm 
<br/><br/><label>ISBN: </label>0471271373 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations
<br/><br/><label>Dewey Class. No.: </label>658.812  / ZIK