TY  - GEN
AU  - Zikmund, William G.
AU  - Mcleod, Raymond
AU  - Gilbert, Faye W.
TI  - Customer relationship management: : integrating marketing strategy and information technology
SN  - 0471271373
U1  - 658.812 
PY  - 2003///
CY  - New Jersey
PB  - John Wiley
KW  - Customer relations
ER  -