Butterfield, Leslie  <br/><br/>
Excellence in advertising   the IPA to best practice 

 - Oxford  Butterworth - Heinemann  1997 
 - xiii, 260p.  23cm. 
<br/><br/><label>ISBN: </label>0750631295 
<br/><br/><label>Subjects--Topical Terms: </label><br/>PUBLIC RELATIONS<br/>ADVERTISING<br/>BUSINESS COMMUNICATION
<br/><br/><label>Dewey Class. No.: </label>659.1  / EXC