00381 a2200145 4500020001500000082001500015100002900030245002800059260004500087300002100132650002100153650001600174650002700190700001800217 a0844224480 a659.1bLEW aLewis, Herschell Gordon  aHandbook of advertising aIllinoisbNTC Business Booksc1999g2000 axi, 228p.c23cm. aPublic relations aAdvertising aBusiness communication aNelson, Carol