TY  - GEN
AU  - Bernbach, William
AU  - Burnett, Leo
AU  - Gribbin, George
AU  - Reeves, Rosser
AU  - Ogilvy, David
TI  - The art of writing advertising
SN  - 007050303
U1  - 659.1 
PY  - 2003///
CY  - New Delhi
PB  - Tara McGraw - Hill
KW  - Public relations
KW  - Business communication
KW  - Advertising
ER  -