McDonald, Malcolm <br/><br/>
Malcolm McDonald on marketing planning  understanding marketing plans and strategy 

 - London  Kogan page  2008 
 - x, 197p.  22cm. 
<br/><br/><label>ISBN: </label>9780749453787 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING - MANAGEMENT<br/>MARKETING - PLANNING
<br/><br/><label>Dewey Class. No.: </label>658.8902  / MCD