TY  - GEN
AU  - McDonald, Malcolm
TI  - Malcolm McDonald on marketing planning: understanding marketing plans and strategy
SN  - 9780749453787
U1  - 658.8902 
PY  - 2008///
CY  - London
PB  - Kogan page
KW  - MARKETING - MANAGEMENT
KW  - MARKETING - PLANNING
ER  -