TY  - GEN
AU  - Bowersox, Donald J.
AU  - Cooper, M. Bixby
TI  - Strategic marketing channel management
SN  - 0070586691
U1  - 658.8 
PY  - 2004///
CY  - New Delhi
PB  - Tata McGraw-Hill
KW  - Management of marketing
ER  -