Lewis, Barbara R.  <br/><br/>
The blackwell encyclopedic dictionary of marketing 

 - Oxford:  Blackwell,  1997 
 - [iv],274p.;  25cm 
<br/><br/><label>ISBN: </label>1557869391 
<br/><br/><label>Subjects--Topical Terms: </label><br/>STANDARD SUBDIVISIONS
<br/><br/><label>Dewey Class. No.: </label>658.003  / BLA