Lovelock, Christopher <br/><br/>
Services marketing   people,technology, strategy 

 - 5th ed. 
 - Delhi  Pearson Education  2006 
 - xvi, 594p.  25cm. 
<br/><br/><label>ISBN: </label>8177584502 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management of marketing
<br/><br/><label>Dewey Class. No.: </label>658.8480941  / LOV